Ash Marsh is the Co-Founder and CEO of Marsh Collective, where she helps lead a collection of companies focused on hospitality, real estate, community revitalization, and creating places where people feel genuinely seen and cared for. Alongside her husband and Co-Founder, John, Ash has spent more than 25 years building businesses, investing in real estate, and helping transform communities through thoughtful design, intentional hospitality, and strategic growth.

A proud native of Opelika, Alabama, Ash has always believed that places matter because people matter. Through restoring historic buildings, developing businesses, and creating experiences, she is passionate about uncovering the beauty and potential in what others may overlook. Her leadership focuses on operations, strategy, culture, and fostering relationships that help bring the vision of Marsh Collective to life.

Ash believes hospitality is more than service—it is creating environments where people feel anticipated, valued, and cared for. Her philosophy, “I thought of you before you got here,” guides the way she leads teams, designs spaces, and builds businesses. Above all, Ash is passionate about her faith, her family, and leaving people and places better than she found them.

Myers Briggs: ISTJ
Enneagram: Type 8
5 Voices: Guardian & Nurturer
Lover of: Fast cars, pull-up bars, historic buildings, great design, and time with family.